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Backlinks Ranking Tactics

Do you want to increase your site traffic? Of course, there are many ways to do this. However, if you want the traffic coming to your site from search engines, that is, organic traffic, to increase, you should aim to be listed on the first page or even in the first three places in the search results. For this, after applying the technical SEO guidelines, you need to regularly produce content and support your pages with backlinks. When you’re new to content production, you may not have a hard time finding a topic. However, as time goes on, it will be difficult to find a topic and more than one article will appear in which the same topic is repeated. The creation of more than one page optimized for the same keyword over time can negatively affect the link value of the pages, as well as cause Google to fail to decide which page to show users, leading to loss of rankings. If you don’t have the time or idea to produce new content anymore and you can’t spare time for backlink studies, you can update your content and re-value your old content with the rank promotion tactic. Here is the Content Update Tactic, also known as the Merge Method, and what you need to do to increase your rankings:

Rank Up by Updating Old Content

Content aggregation or content update method, which is considered a White Hat SEO tactic, can be your savior in many cases. Don’t have time to produce content anymore? Can’t find a topic to produce new content? Do you feel that the content you previously produced is not valued enough? Browse your old content and analyze it through the eyes of the reader.

Are there areas where you can improve on the content in question?

Are there other content that focuses on the same keyword and talks about a similar topic?

Does your content contain outdated information?

If your answer to at least one of these three questions is “Yes”, it means you can use this method.

Enhance Your Existing Content

No matter how excellent the content you have written before, there are definitely areas that can be improved. When you look critically, you will see that there is new information, new visual content, new case studies or new expert comments that you can add on the subject. If none of these exist, even updating your article to include the ones you want to rank higher by examining the keywords that users have reached your content is a very useful application.

 

You may think that you need to write new content and share it as much as possible to drive traffic to your site. However, traffic to new content does not always mean the only source of traffic to your site. By focusing on your existing content, you can increase your traffic without producing any new content or getting any new backlinks. Here is the step-by-step content update tactic:

1. Identify your current keyword rankings.

Determine which keywords the page you have decided to develop is currently listed in the search results. You can learn about your current keywords by using Ahrefs, SEMRush or Google Search Console.

rank boost organic keywords

Using Ahrefs, you can find out which keywords users use to reach your content from the Organic Keywords page.

After determining which keywords your page ranks, you can use these keywords to analyze what your visitors want to find. For example, you may have written an article about WordPress SEO strategies, but the user may have visited your page with the keywords “wordpress seo setup”, “wordpress seo settings”. When you look back at your old content, think about what more you can offer your page visitors. Discovered a new plugin? Is there a change in the WordPress SEO settings you described earlier? Update your post now to include all these improvements. Do not forget to include the keywords that users search for when coming to your page.

2. Analyze the current competitive situation.

Let’s continue with the same example… You searched for the keyword “wordpress seo” on Google, but your page did not appear in the first place. Examine the content that ranks better than you and compare it with your own content. As you make this comparison, ask yourself:

Is the quality of your own content worse than other content? (Please give unbiased answers to this question.)

Is your content long enough? Have you covered the subject in depth enough?

Are there any gaps that your content doesn’t fully cover?

Are there user queries your content can’t answer?

How can you make your content better?

Can you add an image, video or an infographic to enhance your content?

    3. Expand your content to be fully responsive to user queries.

    In order for your content to survive in the competitive environment, it is not enough to be better than the content of others. You must have put out the best content. After reviewing your competitors’ content, add to your existing content and improve it. When I do this;

    Do not rewrite completely. Rewriting content can cause you to lose keywords you already rank for.

    Do not write new content. Updating your old content will be much more efficient.

    Do not change your URL structure. Changing the URL of your updated content will cause Google to see this page as a new page, and it will also cause you to lose your existing backlinks.

    Give your visitors reasons to spend more time on your page. Increasing the length of the text is already a good method, as long as you do not overdo it. In addition, you can increase the time your visitors spend on your page by supporting your article with various media formats, or by providing extra information with internal links.

    Choose titles that will increase your clicks. Higher click-through rates mean a direct ranking boost. Include keywords such as “current”, “recent”, “comprehensive” in your titles, and show users that they can find the most up-to-date information on your page while they’re searching.

    If you are using WordPress, update your content publish date. This will ensure that your content is placed last on the blog, and when users visit your page, they understand that they have really up-to-date content.

    By using the Fetch as Google tool on Search Console, notify Google of the updates you have made on your page and have your page re-crawled.

    Don’t be afraid to share your content.

    rank boost content sharing

    Sharing your content via social media and mailing lists increases the popularity of your page and has a positive effect on your site traffic.

    Content Development Advice

    Update the images and screenshots you use.

    Make improvements to the structure of your content. Dividing or combining headings, getting rid of redundant information or giving this information as footnotes are some of the structural improvement options.

    Add a new case study. Your readers will like it if you enrich your content with examples.

    Include a section where you respond to common reader comments.

    Enrich your narrative style. Make improvements in your way of expression to act in accordance with the structure of introduction, development, and conclusion.

    Add bonus content! Bonus content not only attracts more attention from your visitors but also provides an opportunity to improve your content.

    In Which Situations Does Content Update Work?

    The content update tactic works very well, especially when you make suggestions, explain how to do something, or in general education-oriented articles. As you continue to apply this tactic, you will see how positively your site traffic and rankings are affected. That’s how easy it is to rank up without creating new content or building a new one!

    Rank Up by Combining Old Content

    Have you ever heard of the term keyword cannibalization? Keyword cannibalization, which basically means having more than one page targeting the same keyword, does not produce the desired results in terms of SEO, even if it is not a fatal error. Keyword cannibalization causes Google confusion about which page it should display for rankings and splits link values ​​across multiple pages. This causes each page to lose ranking separately.

    You can direct the link values ​​divided between multiple pages to a single page with the merge method. It is possible to combine the power of all pages on a single page by bringing together different pages that you have created for the same keyword on a single page and to make serious progress in rankings.

    How is the Joining Method Applied?

    1. Identify your pages targeting the same keyword.

    Again, using Ahrefs or Search Console, or if you are using WordPress, you can determine your optimized pages for the same keyword by examining your content from the admin panel.

    1. Identify the page with the most traffic.

    You can find out which of the different content created for the same keyword receives the most traffic through Google Search Console.

    Rank Boost – Merge Method Search Analytics URL comparison

    You can determine which page receives the most visits by comparing the URL with the Search Analytics tool through Google Search Console.

    1. Combine the content on the most visited page.

    You can create a comprehensive article by combining the content you have distributed on different pages on a single page. Thus, you can both dedicate a single page to a keyword and offer better content to your users.

    1. Do a 301 redirect.

    When combining your content on the most visited page, be careful not to change the URL of the page you are combining. Then redirect the other non-functional pages to the URL you merged using a 301 redirect. The 301 redirect transfers the link values ​​of these pages to the page you merged as they are. In addition, the backlinks previously given to these pages will also be transferred to the page you have redirected.

    Rank Up – Content Merge Method

    When applying the content merge method, you should not forget to preserve the URL structure of the page you are combining and redirect other pages to the combined page with a 301 redirect.

    1. Use the Fetch tool like Google.

    Just like the content update method, after applying the content merge method, use the Fetch as Google tool to notify Google of the changes you have made on your page and to ensure that the new page is crawled more quickly.

    In Which Situations Is Content Merge Used?

    If you have multiple pages targeting the same keyword, you may want to consider combining them into one mega-content. While doing this, it is very important that you redirect old URLs to renewed content in order to collect link values ​​on a single page. The purpose of all these processes was to increase the ranking by increasing the link value!

    Step-by-Step Rank Up Tactics (Listed Summary)

    Determine which method you can use. Content development or content merging? Review your existing content and decide on the most suitable method for you. Of course, you can use both methods. There are no barriers to this!

    Do keyword and competitor analysis. In both methods, examining the keywords that users use to reach your content and comparing your own content with the content that rank better than you in these keywords will help you to reveal the best content.

    Follow the steps to update or merge content according to the method you choose.

    Make sure that you do not make any changes in the URL structure of the page you want to increase in the rankings after you complete your content update or content merge operations.

    If you have implemented the content aggregation method, make sure you have implemented the 301 redirects correctly.

    If you’re using WordPress, don’t forget to edit the post date of the content you’re updating or merging.

    Get your page crawled quickly using the Fetch as Google tool.

    Check your site statistics to see if the ranking boosting methods work, and don’t forget to share the results with us!

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