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Search Engine Optimization
Search Engine optimization, in short, SEO is the optimizations made to ensure that your website is ranked in the search engine organic results and to reach internet users free of charge. The most cost-effective way to gain visitors for your website is with an effective organic search engine optimization strategy. When SEO work is done correctly, it means that when users on the Web search for a product or service you offer, they will find your website on the first page of search engine results like Google or Bing.
The problem is that many business owners or marketing managers simply don’t have the training, knowledge, or time to do SEO optimization.
That being said, you can communicate with Digipeak’s expert team and determine the right strategy for your business.
If you do search engine optimization studies regularly, success is inevitable.
A company that has started to be active in the digital world should get SEO services from professional service agencies.
Search Engine Optimization
As a result of search engine optimization studies, traffic to our website comes from organic ways. In other words, we cannot get a certain pay-per-click traffic as in PPC studies. As for why we should do SEO:
1. We do not have an unlimited advertising budget. If you are not doing SEO, your visibility will be lost by Search engines as soon as your advertising budget is exhausted.
2. Users make millions of searches a day on search engines. The vast majority of these searches are specific searches made for commercial purposes.
3. Most users on the web prefer organic results over paid results.
4. When users come across your content on the topics they are looking for and find them useful, a trust and awareness will be created in your brand.
The first step of Search Engine Optimization starts with internal SEO work. It includes the processes of editing the pages of your website and making them suitable for search engine criteria.
When doing On-Page SEO, first of all, the user experience on the website is improved. Spam links are avoided. Keywords are determined and page contents are optimized accordingly. The negative conditions that affect the speed of the website are eliminated and the site speed is maximized.
Technical SEO covers the technical arrangements made in order to examine your website according to many technical criteria and to ensure that your site is suitable for the structure desired by the search engines.
As a result of Technical SEO studies, it is aimed that your website will work in accordance with the rules specified by search engines.
External SEO, also known as Off-Page SEO, includes work outside of your own site to ensure that your website works properly for search engines.
Some of the off-page SEO examples are:
We can define it as gaining links with quality blog posts, backlink studies, social bookmarking (earning social links) and gaining links from forums.
With off-page SEO studies, it is aimed to increase the value of the website in the eyes of search engines.
Digipeak SEO Service
As Digipeak, we discover keywords with high search volume and competition for your business.
We carry out studies to increase your brand visibility, trust in the brand and profitability by targeting users with words suitable for you and creating the most appropriate strategy.
We maximize your organic traffic with original, quality, relevant and accurate content for your target audience.
We ensure that your website works flawlessly according to the rules set by Search engines.
Our Seo Services
SEO for E-commerce
E-commerce SEO is very important to increase your organic traffic and attract more potential customers to your site.
You can benefit from E-commerce SEO services in order not to lose your visibility in the long run and to reduce your advertising costs.
Local SEO is the work done to be on the first page of the search results made by users in a certain region. 52% of searches on Google are local searches. By starting local SEO studies, you can convert a large number of users into potential customers.
Users can now easily access the results they are looking for on the internet from anywhere in the world. In order for your website to be visible to these users, it is crucial to do International SEO work. People access the results they need for products, information or services through search engines.
SEO Analysis Process
Every brand and industry have its own unique needs. For this reason, every business needs a different SEO process. As Digipeak, we carry out a SEO Analysis Process by asking the right questions, determining the needs of the business, and prioritizing the steps we need to take quick action before creating a SEO Plan for SEO studies.
How Does Digipeak Operate?
In-site Link Building
In-site link building is one of the most important rules of on-page optimization. You help Google bots when the links suggest your other pages, the right number of external links, and other resources for relevant words. This optimization is an important consideration for Google and other search engines.
Website Traffic Analysis
By analyzing the traffic sources coming to your website, we create your product feed, website and content suitable for your target audience’s searches. We increase your quality score by preventing traffic that is unrelated to your products.
By creating the keyword analysis before the project starts, we reduce the changes to be made while in the project and prevent the decreases in your ranking.
Industry and Competitor Analysis
After doing your keyword research, we perform competitor analysis on the basis of keywords. After the analysis is completed, we research your competitors’ market shares and present you the market report of your industry.
In addition to providing quality traffic to your website, we work to increase the actions you want to take on the site. In order not to leave anything to chance, we are constantly conducting A/B tests to ensure that the conversion rate increases in direct proportion to the traffic.
Website Speed Optimization
Website speed optimization is Google’s top priority. In this regard, our software team will make the necessary improvements and arrangements and notify you in continuous reports.
Are you interested in discussing a project with us?
Do you have a project, do you think our method is suitable for it?